Hello Russell,
I'm by no means a marketing expert… but I know just enough to get myself into trouble. Ha!
A Google Business listing is free, and it's pretty easy to set up and manage. The key is making sure it's fully optimized, meaning all the information is current and accurate. Add at least 10 photos (with clear titles), and ask for honest customer reviews. That's really about it. I definitely wouldn't pay $400 for something like that.
When it comes to Pay-Per-Click advertising, though, I'd definitely bring in an expert. Google's system is complex and changes often, so in my opinion, a professional is much better suited than little ol' me. I'd recommend sticking with someone who specializes in self-storage marketing rather than just any agency. You can find a variety of trusted experts through the TSSA Vendor Locator.
Happy marketing!
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Vianney Jasik
President
Trusted Self Storage Professionals
San Antonio TX
(210) 355-7074
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