Let's talk about self storage.

Here is my take after 30 years of experience in managing thousands of units for many owners. Tenant contents insurance can be a benefit to both the owner and the tenant. The manager role is important in understanding how to present it. If the manager is not on board, then your new customers will sense that hesitancy and decline the coverage. One key is good training of your manager in how to present the coverage. This training is done by the better insurance providers.  I suggest you contact several of the providers to get their presentation on what losses they cover, deductibles, premium to tenant; split to owner and their claims processing process,  % of claims actually paid out and how they train your manager. Most owners who try offering contents insurance gravitate to requiring all new prospective tenants to show proof of coverage from their homeowners policy. If the new tenant does not have proof of coverage , then the owner requires the tenant to buy the tenant contents insurance. If your facility ever has a major covered loss like a fire or break-ins, then having tenant contents insurance takes heat off the manager and owner, since the impacted tenants can file a claim.