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Roof Coatings... Unjustified Expense, or a Smart Investment in the Texas Heat?

  • 1.  Roof Coatings... Unjustified Expense, or a Smart Investment in the Texas Heat?

    Posted 13 days ago

    Hey everyone,

    I wanted to start a conversation about a value-add opportunity for storage facility owners that often flies under the radar: roof coatings.

    We all know that roofing costs can be significant, but what's not talked about enough is how reflective roof coatings-especially silicone and elastomeric systems-not only protect your investment, but can actually pay for themselves over time.

    Here's how:

    🔹 Energy Savings
    Coated roofs reflect sunlight and reduce heat absorption, which lowers interior temperatures-especially in facilities with office spaces, climate-controlled units, or multi-story buildings. I've seen clients reduce cooling costs by 15–30% annually just from applying a white reflective coating. Multiply that over several hot summers, and the savings are significant.

    🔹 Tax Benefits
    In many cases, roof coatings qualify as a maintenance expense or energy-efficient upgrade, meaning you can often deduct the full cost the same year (consult your CPA, of course). That's a major win compared to capitalizing a full roof replacement.

    🔹 Preservation & Prevention
    Beyond the financials, coatings seal small cracks, prevent leaks, and extend roof life by 10–20 years. You avoid costly replacements, and you gain peace of mind-especially with aging facilities.

    🔹 Low Disruption
    Installations are fast and non-invasive. No major tenant disruptions, no debris, and no full tear-off required in most cases.

    When you factor in energy savings + potential tax write-offs + deferred replacement costs, you're looking at a solution that can pay for itself within just a few years, if not sooner.

    I'd love to hear from others:

    • Have you tried coatings on your facility?

    • Did you see noticeable savings or get tax benefits?

    • What coating system worked best for your roof type?

    Happy to share before/after pics or case studies if anyone's interested.

    Best regards,



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    Jacob Tyler
    Roof Help! | Coatings
    San Antonio TX
    (210) 239-2877
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