Some years back (as I recall) the TSSA legal beagles put out a blurb warning facilities to not use the terms "secure" or "security" in their advertising as a result of some court case where the facility was held liable (by not providing it).
From a layman's standpoint, I queried an AI search engine the following question:
"Is there facility liability when using the terms "secure" and "security" in self storage advertising in Texas?"
this is NOT legal advice (the citation sources are at the bottom)
Liability for Using "Secure" and "Security" in Advertising
Legal Implications
In Texas, self-storage facilities can face liability if they use terms like "secure" and "security" in their advertising without meeting the implied standards of safety and protection. This means that if a facility claims to be secure but fails to implement adequate security measures, it could be held legally responsible for any resulting issues.
Key Considerations
Recommended Practices
To mitigate liability risks, self-storage operators should:
- Conduct Regular Security Assessments: Ensure that all advertised security features are in place and functioning properly.
-
Provide Clear Information: Be transparent about the specific security measures implemented, such as surveillance cameras, gated access, and on-site personnel.
-
Train Staff: Ensure that employees understand the security features and can communicate them accurately to customers.
By adhering to these practices, self-storage facilities can better protect themselves from potential legal repercussions related to their advertising claims.
------------------------------
Edward Holman
Deep Ellum Self Storage
Dallas TX
(214) 426-3337
------------------------------
Original Message:
Sent: 04-09-2026 09:39 AM
From: Cindy Pullin
Subject: Civil Law Suit for Security efforts
Has anyone been sued in a civil suit for not providing "enough" security?
---------------------------------
Cindy Pullin
Owner
Sentry RV Storage
Kyle TX
(512) 983-6617
---------------------------------