Raheem answered your question well, but I just wanted to add this:
The original intent of the newspaper ad as it was explained to me when I was hired 25 years ago was to notify tenants and give them a chance to pay/redeem their stored property. But that statute was originally created back in 1983, before this association was even founded in 1986. Things are very different almost 40 years later.
So many local newspapers have folded because of shrinking subscription rates and declining advertising sales. Even the largest newspapers struggle because of the very real shift to online sources for news. We know that tenants are extremely unlikely to see a notice in a printed newspaper but (at this point today) publication is still required by statute if you are having a lien auction to clear out units so you can rent them to a paying customer.
The newspaper lobby has been powerful in the past and our private industry is being asked to prop up the newspaper industry by running and paying for ads that effectively do nothing for the tenant or facility owner and rarely even attract bidders, which would really be the only reason to run ads now--to attract bidders to the auction to lessen the tenant's debt. This is no longer an effective method and it is clearly just a way for the newspaper publishers to hold onto a revenue source. The shift to online auctions as well as the use of free online publications to attract bidders/buyers for garage sales, estate sales and auctions and yes--self-storage lien auctions--is obvious to everyone, including tenants. We hope to make it obvious to legislators.
Advocating for the elimination of mandatory (and essentially useless) newspaper advertising is our top priority for the coming legislative session. We hope you and all other members support that effort and act when we ask you to reach out to your state representative and senator in 2023.
595 Round Rock West Drive, Ste. 503Round Rock, TX firstname.lastname@example.org