Let's talk about self storage.

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  • 1.  Best Way to Advertise

    Posted 05-19-2022 11:01 AM
    Good morning,
    My facility is on a semi-busy road and we have a huge sign that has LED lights at night.  We are also on Facebook Market Place and we can be found on Google maps.  I just feel like we are not getting the business we should be getting.  Does anyone have any suggestions on where/how to market or advertise.  I know most of the storage places around are full and we have competitive, if not lower pricing.

    Thank you,

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    Cynthia Cannizzaro
    Manager
    All Weather Boat & RV Storage, LLC
    Spring TX
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  • 2.  RE: Best Way to Advertise

    Posted 05-20-2022 08:46 AM
    Cynthia, 

                Our website has been our biggest asset. People that are actively looking for RV and Boat storage seem to find us pretty easily online. FB market place really did nothing for us as far as I could tell. Our facility is on a dead end road 1 mile north of a very busy road. If you are not looking for us or know that we are here, you wont find us by just casual driving around. We are also a Uhaul rental dealer and affiliated storage facility. Being on their website has brought us some business. Customers moving into town from somewhere else return their equipment here and come back a week later with their boat or RV and put it in storage.   We are also looking for other advertising avenues that dont cost a small fortune. A billboard on the hwy is way beyond our financial reach. We have looked into direct mailers through the USPS and I think we might try that at some point. 

    Hope something helped,
    Gene

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    Carl Schach
    Owner/Operator
    North Edinburg RV and Boat Storage LLC
    Edinburg TX
    (956) 533-1205
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  • 3.  RE: Best Way to Advertise

    Posted 06-17-2022 01:42 PM
    Edited by Rebecca Dierssen 06-17-2022 01:42 PM
    We are right in the middle of town and tried using ValPak, we sent to thousand of homes and only got one response. Improving your google presence seems to be key, but without paying for it, can be difficult. We are using Sparefoot and it's pricey, but we seem to be getting people off of that right now.

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    Rebecca Dierssen
    Owner
    Applegate Storage
    Round Rock, TX
    (512) 710-2900
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  • 4.  RE: Best Way to Advertise

    Posted 06-19-2022 11:59 AM
    We had limited response with direct mail as well. Google My Business and Bing combined with a good website have worked well for us. Yext provides a dashboard that can be used to manage listings across multiple platforms in addition to Google and Bing.

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    Michael Meylor
    Neutron Corporation
    San Antonio TX
    (210) 630-9539
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